Interesting... this is already working for HandBags (https://www.bagborroworsteal.com) and from what I've read, it is successful.
This begs two questions:
1) Why are these services limited to one-type of clothing? I'd love to to rent a Rolex watch!
2) Does it only work for super-expensive items?
I like this model but, like Nick, I have to wonder if ties are too inexpensive to work. I hate the things personally but if there's a market and the cost of subscription is far better than purchasing new ties, I'd say go for it.
For the majority of people, DVDs are single use items. Watch it once then they're done. So the subscription model works out. Women have a handbag fetish (I'm sure I'll catch hell from some women for that comment). However, the cost of owning as many as they "need" would be prohibitive so I think that's why it works. When I did have to wear a tie everyday, I bought a few I liked and rotated them. Variety didn't matter to me.
Guys tend to be different than women when it comes to style. Are ties an item men obsess over? I'd be more inclined toward renting watches since I'd love to own a bunch of them. And *that* is where I'm like a woman.